ECOMAN Vol. 2, Issue 1, June 2021
Bu koleksiyon için kalıcı URI
Güncel Gönderiler
Öğe Book Review-2: Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2020: Improvements to Auction Theory and Inventions of New Auction Formats(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021) Tosun, MerveSveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2020: Improvements to Auction Theory and Inventions of New Auction Formats Paul R. MILGROM and Robert B. WILSONÖğe Book Review-1: Enough is Enough: Building A Sustainable Economy in a World of Finite Resources(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021) Güler, CengizhanEnough is Enough: Building A Sustainable Economy in a World of Finite Resources Author: Rob DIETZ & Daniel O'NEILL Published January 4, 2013 by Routledge, 256 Pages. ISBN: 9780415820950Öğe The Digital Divide’s Causes and Socioeconomic Implications with A Special Emphasis on COVID-19 Era(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021) Boğa, Semra; Aldanmaz, ÖncelThe digital divide, exclusion of people from having access or the literacy to use digital technologies, is a term introduced by the emergence of personal computers and the world-wide-web. Although the technology and internet access rates have risen sharply and the term had started fading away from literature since its introduction in 1995, COVID-19 shifting the world online had played a significant role in the interruption of many students’ education, loss of jobs, and closing of organizations without a digital presence and/or reliable internet connection. The pandemic’s impacts have raised the question, “is the digital divide still continuing in today’s highly technological ecosystem?” This paper tries to answer this question and provides a brief history behind the digital divide, how and why it emerged, its social and economic impacts, how it shifted as years passed, possible solutions to close the gap, and what the future looks like in terms of global access to modern technologies. The findings of the study are expected to shed light on the" digitalization policies of the governments to secure digital equality and inclusion in societies.Öğe Electricity Prices and Stock Market Performance: Evidence from Borsa Istanbul(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021) Turhan, Beyza; Doğan, NükhetIn this study, the effects of electricity prices on the change of the closing price of the Borsa Istanbul 100 index and its sub-sector price indexes are analyzed with non-linear autoregressive distributed lag models by using the Turkish monthly data for the June 2006 to February 2018 period. The findings suggest that there is an asymmetric relationship between the changes in electricity prices and the Borsa Istanbul price index. The dynamic effects of electricity price changes on the Borsa Istanbul and its sub-sector price indexes reveal that all price indexes demonstrate significantly rapid and strong responses to negative changes in a period of about 3 months while introducing considerably stronger responses to positive changes in a period of generally 9 months. Therefore, a negative shock in electricity prices conducts to a rise in price indexes in the short-run. However, a positive shock in electricity prices dominates in the long-run for all price indexes except Technology.Öğe The Effect of Marketing Expenses and Social Media on Financial Performance: The Case of Nigeria(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021) Alashe, Aminat Oropo; Uyar, MetinMarketing and social media have an increasing impact on the sustainability and performance of financial institutions. Marketing expenditures, which are among the quantitative factors, and social media, which is a qualitative factor, affect the performance and profitability of financial institutions. In this context, it is extremely important to examine the relationship between marketing, social media, and corporate performance in financial institutions. In this scientific research, a model was created and tested by considering the number of social media followers of financial institutions, the number of marketing expenditures, and the variables of gross earnings and profit after tax. Regression method and correlation analysis were used to examine the relationships between the variables. The results of the analysis including regression, Kendall and Spearman show that there is a significant correlation between the number of users following the social media accounts of financial institutions and the gross earnings. Both the number of social media followers and the number of marketing expenditures positively affect the after-tax profit of financial institutions.Öğe A Study of Slovak University Students' Experiences of a Fast Food Brand in the Context of Perceived Value, Service Quality and Customer Trust and Loyalty(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021) Yurtsever, Ahmet EsadPeople's perceptions of products play an important role in the process of purchasing that product or service. Some of the most important of these perceptions are the quality of the product/service, perceived value and brand experience. Therefore, the consumer's experience with the product, the brand and the perceived value directly affect the perception of the product and therefore the consumer's trust and loyalty to that brand. In this study it is aimed to examine the brand experience, perceived value, service quality and customer trust and loyalty of university students in Slovakia about the products of a fast food restaurant. The survey method was chosen to collect data in this study. The sampling method was chosen as the implementation of the survey application in all main populations creates time and cost constraints. Reliability and correlation analysis of the scales in the questionnaire obtained in the study were performed and interpreted.Öğe Journal of Sustainable Economics and Management Studies (ECOMAN) Volume: 2, Issue: 1, June 2021: Issue File(İstanbul Gelişim Üniversitesi Yayınları / Istanbul Gelisim University Press, 2021) Öztaş, NailCONTENTS Pages iii Advisory Board & Reviewers for this Issue v Contents ORIGINAL RESEARCH ARTICLES 1-16 A Study of Slovak University Students' Experiences of a Fast Food Brand in the Context of Perceived Value, Service Quality and Customer Trust and Loyalty Ahmet Esad YURTSEVER 17-40 The Effect of Marketing Expenses and Social Media on Financial Performance: The Case of Nigeria Aminat Oropo ALASHE, Metin UYAR 41-55 Electricity Prices and Stock Market Performance: Evidence from Borsa Istanbul Beyza TURHAN, Nükhet DOĞAN REVIEW ARTICLE 56-64 The Digital Divide’s Causes and Socioeconomic Implications with A Special Emphasis on COVID-19 Era Semra BOĞA, Öncel ALDANMAZ BOOK REVIEWS 65-66 Book Review-1: Enough is Enough: Building A Sustainable Economy in a World of Finite Resources Cengizhan GÜLER 67-68 Book Review-2: Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2020: Improvements to Auction Theory and Inventions of New Auction Formats Merve TOSUN
