Investigating the factors that trigger airline industry purchase intention
Yükleniyor...
Tarih
2020
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
SPRINGER, ONE NEW YORK PLAZA, SUITE 4600, NEW YORK, NY, UNITED STATES
Erişim Hakkı
info:eu-repo/semantics/openAccess
Attribution-NonCommercial-NoDerivs 3.0 United States
Attribution-NonCommercial-NoDerivs 3.0 United States
Özet
As the main communication platforms for today's competitive air transportation market expands, airline websites need to be user friendly to trigger positive electronic word of mouth. Website quality constitutes an influencing factor in consumer behavior and decision-making. Therefore the purpose of this study is to test informarion-task-fit on etetronic word of month, purchase intention and website quality. The study tested the effect of information-task-fit on website quality, electronic word of mouth and purchase intention of users of Turkish Airlines. A total of 604 questionnaires was obtained online within six months, using a quantitative and cross-sectional approach. The proposed above relationships were evaluated via structural equation modeling. Results were as hypothesized, with the perception that the availability of information required by users on the website influence website quality, electronic word of mouth and purchase intention. The website quality also influenced users' intention to purchase and electronic word of mouth. These results offer insights into improving and maintaining website quality by making the website user friendly so as to attract greater audience. This study's comprehensive model is lacking in service airline literature, thus this is an added research on the influence of information-task-fit web information and design on supposed quality of service and intention to purchase. Managers should also maintain high standards by hiring professional website builders so as to increase their usage. This study provides implications for airline website quality. A conclusion and further studies are presented below.
Açıklama
Anahtar Kelimeler
Information-task-fit, Website quality, Electronic word of mouth, Purchase intention, WORD-OF-MOUTH, DESTINATION TRUST, ONLINE PURCHASE, MODERATING ROLE, WEB-SITE, TOURISM, IMPACT, EWOM, HOSPITALITY
Kaynak
CURRENT PSYCHOLOGY
WoS Q Değeri
Q1
Scopus Q Değeri
Q2
