Dynamics of Punjab state’s tourist image: A social media analytics perspective

Basit Öğe Kaydı
dc.authorscopusid57195973195
dc.authorscopusid57202996106
dc.authorscopusid57195962410
dc.authorscopusid57192094192
dc.authorscopusid57205541338
dc.contributor.authorOngsakul, Viput
dc.contributor.authorKajla, Tanveer
dc.contributor.authorAlola, Uju Violet
dc.contributor.authorRaj, Sahil
dc.contributor.authorKhoa, Tran Tien
dc.date.accessioned2024-09-11T19:57:59Z
dc.date.available2024-09-11T19:57:59Z
dc.date.issued2021
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description.abstractThis study is based on a research project funded by the Indian Council of Social Science Research (ICSSR-IMPRESS). This research examined the dynamics of Punjab State’s tourist image from the standpoint of Social Media Analytics. This study analyses data available over social media platforms such as Twitter and TripAdvisor, for analysing user generated contents. The social media data was pre-processed for removing unwanted data which does not contribute to the analysis and reduces the accuracy of the results. By probing techniques such as “Word Cloud, Keyword Frequency Counts and Word Association”, this study is able to find various motivations for popularity of Punjab State’s tourist attractions among its consumers (tourists). Punjab State’s destination management organisations, its leaders and managers could benefit from our analysis. The findings provide suggestions on how to market the state’s tourist attractions across the country and the world at large more strategically in the foreseeable future. Copyright © 2021 Inderscience Enterprises Ltd.en_US
dc.description.sponsorshipICSSR-IMPRESS; Indian Council of Social Science Research, ICSSRen_US
dc.description.sponsorshipAbstract: This study is based on a research project funded by the Indian Council of Social Science Research (ICSSR-IMPRESS). This research examined the dynamics of Punjab State’s tourist image from the standpoint of Social Media Analytics. This study analyses data available over social media platforms such as Twitter and TripAdvisor, for analysing user generated contents. The social media data was pre-processed for removing unwanted data which does not contribute to the analysis and reduces the accuracy of the results. By probing techniques such as “Word Cloud, Keyword Frequency Counts and Word Association”, this study is able to find various motivations for popularity of Punjab State’s tourist attractions among its consumersen_US
dc.identifier.doi10.1504/JGBA.2021.116721
dc.identifier.endpage428en_US
dc.identifier.issn1746-966Xen_US
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-85112049437en_US
dc.identifier.scopusqualityQ4en_US
dc.identifier.startpage408en_US
dc.identifier.urihttps://doi.org/10.1504/JGBA.2021.116721
dc.identifier.urihttps://hdl.handle.net/11363/8386
dc.identifier.volume14en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherInderscience Publishersen_US
dc.relation.ispartofJournal for Global Business Advancementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.snmz20240903_Gen_US
dc.subjectIndia; Punjab state; Social media; Social media analytics; Tourist image; TripAdvisor; Twitter; Word clouden_US
dc.titleDynamics of Punjab state’s tourist image: A social media analytics perspectiveen_US
dc.typeReview Articleen_US

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu