Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing

Basit Öğe Kaydı
dc.authoridhttps://orcid.org/0000-0003-1589-2905en_US
dc.contributor.authorKelleci, Alpaslan
dc.date.accessioned2023-08-11T15:57:27Z
dc.date.available2023-08-11T15:57:27Z
dc.date.issued2022en_US
dc.departmentİktisadi İdari ve Sosyal Bilimler Fakültesien_US
dc.description.abstractHitherto, the pure marketing concept has focused on creating value for firms and their customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless, as the sustainability paradigm established stronger roots over the last few decades, the marketing discipline may benefit by creating value from a broader perspective to stimulate shared prosperity and wealth for society at large. This paper proposes a four-stage model of value creation that classifies sustainability-oriented marketing approaches guided by different economic paradigms and different levels of involvement. This commentary provides a framework for organizations to reframe their marketing approach. The goal is to gravitate from a firm-centric approach to a society-centric approach to enhance societal well-being.en_US
dc.identifier.doi10.1177/02761467211049668en_US
dc.identifier.endpage11en_US
dc.identifier.issn0276-1467
dc.identifier.issn1552-6534
dc.identifier.issue1en_US
dc.identifier.scopus2-s2.0-85118263211en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage5en_US
dc.identifier.urihttps://hdl.handle.net/11363/5255
dc.identifier.urihttps://doi.org/
dc.identifier.volume42en_US
dc.identifier.wosWOS:000711496500001en_US
dc.identifier.wosqualityQ4en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorKelleci, Alpaslan
dc.language.isoenen_US
dc.publisherSAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320en_US
dc.relation.ispartofJournal of Macromarketingen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccess*
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectSustainability marketingen_US
dc.subjectfunctional marketingen_US
dc.subjectsecond-hand marketingen_US
dc.subjectaccess-based marketingen_US
dc.subjectparticipatory marketingen_US
dc.titleFour-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketingen_US
dc.typeArticleen_US

Dosyalar

Orijinal paket
Listeleniyor 1 - 1 / 1
Küçük Resim
Ä°sim:
8. kelleci-2021-four-stage-model-of-value-creation-for-sustainability-oriented-marketing-en-route-to-participatory.pdf
Boyut:
526.66 KB
Biçim:
Adobe Portable Document Format
Açıklama:
Makale / Article
Ä°ndir
Lisans paketi
Listeleniyor 1 - 1 / 1
Küçük Resim Yok
Ä°sim:
license.txt
Boyut:
1.56 KB
Biçim:
Item-specific license agreed upon to submission
Açıklama:
Ä°ndir

Koleksiyon

Web of Science ve Scopus Atıf Dizinlerindeki Yayınlar
Scopus İndeksli Yayınlar Koleksiyonu
WoS İndeksli Yayınlar Koleksiyonu