Eluwole, Kayode KolawoleLasisi, Taiwo TemitopeParvez, M. OmarCobanoglu, Cihan2024-09-112024-09-1120242514-97922514-9806https://doi.org/10.1108/JHTI-08-2023-0572https://hdl.handle.net/11363/7857Purpose - Fuzzy-set qualitative comparative analysis (fsQCA) is explored as a transformative tool rooted in complexity theory, shedding light on uncertainties shaping real-world decisions in tourism, with a focus on its application in the hospitality domain. Design/methodology/approach - This study systematically evaluates fsQCA's application in hospitality and tourism research, employing bibliometric analysis to scrutinize the published literature since its induction in 2011. The research seeks to understand the evolving usage by qualitatively reviewing impactful studies based on total citations. Findings - The study reveals the ascendancy of fsQCA as a predominant approach in hospitality and tourism studies, particularly in illuminating decision-making paradigms in key sectors like destination and hotel selections and entrepreneurial orientations. However, an absence of fsQCA applications in gastronomy and wine tourism is identified, signaling uncharted territories for future inquiry. Research limitations/implications - Theoretical implications include paradigm shifts to complexity theory, configural analysis and asymmetric algorithms. Practical implications involve improved decision-making and tailored marketing, benefiting industry practitioners. Limitations include potential academic bias, while future research suggests exploring sub-sectors, sustainability and emerging technologies. Originality/valueThis study identifies gaps in the fsQCA application and pioneers its examination within the hospitality domain, offering a unique perspective on understanding intricate relationships and configurations among variables. The study emphasizes the efficacy of asymmetric methodologies in elucidating behavioral nuances in hospitality and tourism, providing a foundation for future inquiries to expand horizons and unravel the nuanced applications of fsQCA in this research domain.eninfo:eu-repo/semantics/closedAccessfsQCAFuzzy-setBibliometric analysisHospitality and tourismComplexity theoryDecision-makingReview Article10.1108/JHTI-08-2023-05722-s2.0-85184437294WOS:001158441200001N/A