Ghasemi, MatinaSahranavard, Seyed ArashAlola, Uju VioletHassanpoor, Edris2024-09-112024-09-1120231528-008X1528-0098https://doi.org/10.1080/1528008X.2022.2089438https://hdl.handle.net/11363/7814Despite the active contribution, promotion, and emergent in medical tourism, few studies have examined the significant contribution of cost and quality management-oriented innovation on medical tourists. Hospital administrators' application of knowledge management practices buffers a yardstick for both innovation and patient-oriented. A total of 214 questionnaires were collected from general and functional managers in Iranian hospitals. partial least squares structural equation modeling (PLS-SEM) was performed to analyze the data using Smart PLS 3. The findings suggest that both cost- and quality-oriented innovation significantly increase patient satisfaction. Additionally, low-cost and high-quality services stand as mediating variables for patient satisfaction. By emphasizing on innovation and knowledge management, the current study's results indicate the significance of low-cost and high-quality services for satisfied patients. The study concludes with implications for research and directions for future study. For the first time, the current study proposed a model to examine how low-cost and high-quality services mediates the impact of cost and quality management-oriented innovation on patient satisfaction.eninfo:eu-repo/semantics/closedAccessMedical tourismcost management-oriented innovationquality management-oriented innovationpatient satisfactioninnovationArticle24680683510.1080/1528008X.2022.20894382-s2.0-85132803904WOS:000815460500001N/A