Key Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectives

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dc.authoridhttps://orcid.org/0000-0003-1589-2905en_US
dc.contributor.authorKelleci, Alpaslan
dc.date.accessioned2023-10-26T11:50:42Z
dc.date.available2023-10-26T11:50:42Z
dc.date.issued2022en_US
dc.departmentİktisadi İdari ve Sosyal Bilimler Fakültesien_US
dc.description.abstractThus far, Luxury as Usual has rested on conventual forms of value, such as rarity, excellence, and uniqueness. Nevertheless, today, luxury value perceptions have been changing dramatically, with the emergence of new luxury consumption patterns as well as sustainability-oriented value perspectives. The overarching aim of the current study is to guide tradition-bound luxury brands in attaining competitive advantage by tapping into the key determinants of sustainable luxury. In tackling the key determinants, the paper aspires to provide a theoretical lens by building on the “Four-Stage Model of Value Creation for Sustainability-Oriented Marketing”. This paper also offers a roadmap for luxury brands in transforming their traditional-oriented marketing strategies by providing a “4 × 6 Matrix for the Key Determinants of Sustainable Luxury”, which codifies and systematizes sustainability-oriented luxury marketing.en_US
dc.identifier.doi10.3390/su14105916en_US
dc.identifier.endpage13en_US
dc.identifier.issn2071-1050
dc.identifier.issue10en_US
dc.identifier.scopus2-s2.0-85130761394en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://hdl.handle.net/11363/6056
dc.identifier.urihttps://doi.org/
dc.identifier.volume14en_US
dc.identifier.wosWOS:000801524400001en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorKelleci, Alpaslan
dc.language.isoenen_US
dc.publisherMDPI, ST ALBAN-ANLAGE 66, CH-4052 BASEL, SWITZERLANDen_US
dc.relation.ispartofSustainabilityen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectsustainability marketinen_US
dc.subjectsustainable luxuryen_US
dc.subjectsustainability-oriented luxuryen_US
dc.subjectluxury brandingen_US
dc.titleKey Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectivesen_US
dc.typeArticleen_US

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