Digital Communication During Crisis: The Example of The World Health Organization and The Ministries of Health in The Covid-19 Global Crisis

Basit Öğe Kaydı
dc.contributor.authorSavaş, Sezgin
dc.contributor.authorTunçay, Esra
dc.date.accessioned2024-09-11T20:08:29Z
dc.date.available2024-09-11T20:08:29Z
dc.date.issued2023
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description.abstractThis study focuses on examining the crisis communication efforts of public institutions, specifically health ministries, over so- cial media during the Covid 19 period, in terms of word use and sen- timent analysis. In the study, content and sentiment analysis was carried out by text mining method, focusing on the Twitter posts of the ministries of health of the countries with the highest number of cases in the world, especially on the social media pages used within the framework of crisis communication. According to the re- sults of the study, it has been found that the health ministries of the countries have different crisis communication orientations and integrate with different words and emotions during the Covid global crisis. According to the results, while the US Ministry of Health and Human Services came to the fore as the ministry with the most content consistency with the World Health Organization, it is found that the Ministry of Health of the Republic of Turkey approached the crisis with a broad perspective, and the Ministry of Health and Fami- ly Welfare of India carried out activities for perception management. When the results were examined in terms of sentiment analysis, it was found that the sentiments in the posts of the health ministries of the countries differed significantly from each other.en_US
dc.identifier.doi10.16878/gsuilet.1260241
dc.identifier.endpage84en_US
dc.identifier.issn1305-2411
dc.identifier.issn2548-124X
dc.identifier.issue39en_US
dc.identifier.startpage62en_US
dc.identifier.trdizinid1240860en_US
dc.identifier.urihttps://doi.org10.16878/gsuilet.1260241
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1240860
dc.identifier.urihttps://hdl.handle.net/11363/8751
dc.indekslendigikaynakTR-Dizinen_US
dc.language.isoenen_US
dc.relation.ispartofİleti-ş-imen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.snmz20240903_Gen_US
dc.subjectCommunicationen_US
dc.subjectcrisis communicationen_US
dc.subjectcovid-19 crisisen_US
dc.subjectdigital communicationen_US
dc.subjecttext mining.en_US
dc.titleDigital Communication During Crisis: The Example of The World Health Organization and The Ministries of Health in The Covid-19 Global Crisisen_US
dc.typeArticleen_US

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